Marketing to GenZ

According to a recent post on KIZER and BENDER's blog, I am the parent of two GenZ kids.

The oldest Generation Zers were in 1994, making them the ripe old age of 14. The youngest are yet to be born. They come from smaller families with over-indulgent parents who want their kids to experience it all. Statistics show Gen Z to be the most empowered generation of children our world has ever known.

They are also the most technological. Gen Zers were digital in diapers, introduced to computers at age three and surfing the web by age six. Today, five year olds have their own cell phones – with voice mail. Technology is as familiar to them as an Erector Set is to you.

I'd have to say this describes them pretty well.  And I know it takes a specific set of criteria to get their attention and motivate them to action (perhaps that's spoken as a mom, seeking a clean room, but I digress...)

Fortunately for retailers warily eying this target market, Kizer and Bender are offering two seminars at CHA (Craft & Hobby Association, in Chicago) in a couple of weeks - a live panel discussion with ten kids, ages 10-14 (Business Seminar S109), and a educational seminar (Business Seminar S114) that provides real-life resources for promoting events and activities that bring this age group into your store. 

I've been to several K&B seminars and they are jam-packed with resources and tips.  Trust me, no one leaves without a brain buzzing with possibilities for ways to revamp and revitalize their marketing program.  I'm bummed that I won't be at the show, because you can bet I'd be at these events.